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About Shay Boyd Consulting

A 10-year tenure as part of the senior leadership team at Adidas, before being retained as a consultant for 5 years for soccer and running ing category business improvement. Global board experience with equity-backed Umbro as strategy lead for brand marketing, retail, licensing and eCommerce. Sports coaching business start-up, exit and scaling skills. Agency leadership skills innovating and instigating award-winning integrated marketing campaigns for senior teams and C-Suite; Adidas UK & International, Umbro, Asda, Heinz, Time Warner, Disney, Kerry Foods, Bur-tons Foods, Fox Kids TV, Burger King, Asics, Mizuno Europe, New Balance, Fossil and Samsung, DCMS, Skills Active, Pearson Education, Fashion Retail Academy. 

Board experience with British Lacrosse, The International Youth Federation, & Independent Chair of the stakeholder advisory board for Modern Pentathlon GB & Laser Run World Championships 2023 in Bath in partnership with UK Sport.

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